Sverigekompaniet's blog

Älska Din Hemort – Kläder som Hyllar Lokalpatriotism

Det finns något speciellt med den plats vi kallar hem. Det är inte bara en plats på kartan, utan en del av vår identitet. Vare sig det är den lilla byn där du växte upp, den storslagna naturen du omges av eller staden som format dig – hemorten har en speciell plats i hjärtat.

På Sverigekompaniet hyllar vi lokalpatriotism och kärleken till Sveriges olika hörn. Vi vet att varje stad, by eller samhälle har sin egen unika charm, sin historia och sina människor som formar dess själ. Det är därför vi låter dig själv skriva in namnet på din plats på våra tröjor och hoodies – för att du ska kunna bära din stolthet med stil.

Vad är lokalpatriotism?

Lokalpatriotism handlar om att känna en stark samhörighet med den plats man kommer ifrån. Det är stoltheten över din hemstad eller by, och att du värnar om dess historia, natur och gemenskap. I en värld som ofta rör sig snabbt och där allt fler lever globala liv, blir känslan av hemortens betydelse starkare än någonsin. Din plats är en del av vem du är.

Varför är det viktigt att hylla sin hemort?

Att känna stolthet över sin hemort ger oss en känsla av sammanhang och identitet. Det skapar gemenskap, och det påminner oss om var vi kommer ifrån. Genom att bära kläder som hedrar din plats visar du upp ditt engagemang och din kärlek till det lokala – och inspirerar andra att göra detsamma.

Hos oss kan du enkelt skapa en personlig tröja med din plats namn, så att du alltid kan ha med dig en del av hemmet, oavsett var du är.

Hitta Din Plats – Välj din ort – Visa den med stolthet!

Vi på Sverigekompaniet tror att kläder kan vara mer än bara mode. De kan vara ett sätt att uttrycka stolthet och samhörighet. Med våra lokalpatriotiska tröjor får du inte bara ett plagg, du får en symbol för det som betyder mest för dig – din hemort.

Oavsett om du vill bära din hemorts namn för att visa din kärlek, ge en unik present till någon eller bara påminnas om dina rötter, så är vi här för att hjälpa dig att skapa något speciellt.

Därför har vi tagit fram kollektionen välj din ort där du kan skriva in namnet på den platsen som betyder mest för dig. Tröjan trycks sen med en exklusiv flockad vinyl som ger en lyxig sammetsliknande känsla på trycket. 

Klicka på denna länk, eller på bilden nedan för att beställa din tröja nu!

We have now added laundry advice to the website to make it easier to keep the clothes in top condition for a long time.

Why is washing advice important?

Washing your clothes correctly is the key to maintaining their quality and durability over time. For many, washing instructions are often overlooked, but they can make a big difference when it comes to how long your garments last and how they look after washing. This is especially important for printed garments as improper washing can lead to fading or damage to the prints and premature wear of the fabric.

Doing laundry correctly also contributes to reduced energy consumption and reduced environmental impact.

High temperature is clothes' biggest enemy

High temperatures risk damaging most fabrics, but printed clothing in particular suffers from exposure to high temperatures. This applies both during washing and drying. We do not recommend using a tumble dryer for any printed garments and if you use a drying cabinet the temperature should not exceed 30 degrees.
It is best to air dry the clothes hanging on a hanger.

Another reason to avoid high temperatures is because it consumes large amounts of energy, which has a negative environmental impact.

You can find more washing tips here .

Why Sweden's Nature Deserves Our Love and Care

Sometimes it can feel like the world is spinning faster and faster, and that we humans live in a constant stream of busy schedules and digital distractions. But in the middle of all this chaos there is a place of stillness, beauty and peace - the Swedish nature. With its vast forests, crystal clear lakes and majestic mountains, Swedish nature is a treasure that deserves to be loved and cherished. Here are some reasons why:

Unique biological diversity: Sweden's nature is home to an incredible diversity of plants and animals. From the majestic moose that wander through the forests to the beautiful orchids that bloom in the meadows, every part of Sweden's ecosystem is valuable and worth preserving.

Clean air and water: In a time where pollution and climate change are increasingly worrying, Swedish nature is an oasis of purity. The healthy forests act as lungs for the planet, absorbing carbon dioxide and producing oxygen. In addition, Sweden's lakes and waterways are known for their cleanliness. Especially in northern Sweden, where the water is often drinkable directly from the streams.

Recreation and well-being: Spending time in nature has been shown to have positive effects on our well-being. From reducing stress levels to increasing creativity and concentration, nature is a powerful source of health and happiness. And with Sweden's many national parks, hiking trails and natural areas, there is always the opportunity to discover and enjoy its benefits.

Cultural and historical significance: Sweden's nature has a rich cultural and historical significance. It has inspired generations of artists, writers and poets, and has shaped the Swedish identity in many ways. To care for and preserve this nature is to care for and preserve part of our cultural heritage.

Responsibility for future generations: Finally, it is our duty to care for Swedish nature for future generations. By taking action to protect and preserve our forests, lakes and wilderness, we ensure that our children and grandchildren will also be able to enjoy its beauty and richness.

So let's take a moment to reflect on the wonderful gift that Swedish nature is. By loving and nurturing it, not only for our own sake but also for our future generations, we can ensure that its beauty and richness remain intact forever.

To celebrate and stand up for nature, we have developed the " love nature " collection. There are t-shirts, sweaters, hoodies and tote bags with the message "Love nature" and "don't disturb, don't destroy".

You can find that collection here .

Soccer is more than just a sport in Sweden. It is part of our culture, a source of passion and community for millions of supporters around the country.
However, with the ongoing debate about introducing VAR, Video Assistant Referee, in Swedish football, it is important that we consider the consequences of such an action carefully. We are strongly against the introduction of VAR in Swedish football, and we will tell you why.

Firstly, the introduction of VAR would destroy the natural flow of the game. Soccer is a sport that lives and breathes through its continuous flow.
Most of the time anyway. Too many interruptions are already happening which is a shame.
But VAR would further slow the flow of football by constantly stopping play to review incidents on video in its pursuit of millimeter justice at the molecular level.

We have all seen what it looks like abroad in countries where VAR has been introduced.
How it results in a fragmented and disruptive experience for both players and supporters.
Instead of enjoying the natural rhythm and excitement that football offers, we are forced to wait patiently while the referees consult video evidence. Often for several minutes.
In addition, it leads to fewer goals, as more goals are ruled out. And of course it can be positive if incorrect goals are disallowed, but too often we see a judgment that disallows seemingly regular goals for little things such as a hand or tip of a toe being offside on a player for several moments before the goal itself. We believe this excessive detailed review is ruining the sport.

We can also see that many supporters think VAR has made football less entertaining.

In an opinion poll by the English Football Supporters Association (FSA) with 33,000 surveyed supporters, more than 40% answered that their interest in football has decreased because of VAR.
95% of those who experienced VAR from inside a football arena and 94% of those who experienced it via TV answered that it made the match less entertaining. 95% also answered that they were dissatisfied that the spontaneous May jubilation had disappeared or decreased due to VAR.
Furthermore, 44% answered that they would probably visit fewer matches in the future because of VAR.

Some may object that football supporters are generally quite conservative and completely closed to change and technological progress in the sport, but the same survey also showed that a whopping 97% of respondents believed that so-called Goal Line Technology was positive for football. It shows that it is not about a general resistance to all change, but a specific resistance to just VAR.

In any case, these are numbers that should discourage leaders in Swedish football from introducing VAR in its current form.
English football may be able to cope with a large loss of supporters as they can partly be replaced by new supporters in the stands considering the enormous interest that still exists for English football worldwide, and also considering that the main source of income is the TV contracts and not the audience in the stands.

In Sweden, however, it looks radically different. Allsvenskan's probably main USP is the passionate crowd and atmosphere. For most clubs, the cen paying crowd in the arena is the main source of income which would be absolutely devastating to lose. It is also the loud and passionate crowd in the stands that sells the Allsvenskan. The stand culture sells the Allsvenskan.

So in short, Swedish football would not be able to cope with a significant reduction in the number of spectators on site.
It is of course not possible to say with certainty that VAR would negatively affect the number of spectators at the venue, but the answers in the above-mentioned opinion poll from England and the strongly negative attitude towards VAR in general among Swedish football supporters should certainly warrant very careful consideration.

In summary, there are several reasons why the introduction of VAR would ruin the football experience in Sweden. It would disrupt the natural flow of the game, remove the human factor, undermine the authority of the referees and reduce the excitement and drama. Instead of improving the quality of the game, it would make it less engaging and less entertaining for supporters. Therefore, it is important that we stick to the traditional way of refereeing football matches and reject the idea of ​​introducing VAR in Swedish football.
At least WAS in its current form.

If VAR becomes significantly better in the future and manages to solve all the shortcomings, we can of course consider changing our opinion. But it feels far away and until then we say: NO TO WHERE!

We feel so strongly about Swedish football and are so proud of the Allsvenskan, so we feel that it is an important battle to take.
That's why we've also produced a t-shirt for those who feel like us and are against VAR in Swedish football. You can find it here.

We at Sverigekompaniet are incredibly happy and proud to finally be able to offer our customers the opportunity to create their own unique match shirts with their own printed name on the back. It's been a demand we've listened to carefully, and now it's finally a reality!

Being able to offer our own printing on our match shirts is something we have long strived for.

From now on, you can choose your own print in the shop when choosing this Swedish match shirt . You can choose to write your own name, your favorite player's, or just some slogan. We believe this will make our match shirts even more special and personal to each individual who wears them.

Offering our own printing is a step forward for us at Sverigekompaniet and it is a function we are proud to finally be able to offer our customers. We always strive to improve and adapt our offer to meet the needs and wishes of our customers, and this is an example of that.

So, if you're looking for a match shirt that really stands out and represents you in the best possible way, don't hesitate to visit our website and try out our new custom print feature. We're confident you'll love it as much as we do!

You can find a match shirt with your own print here .

If you would rather have a match shirt WITHOUT your own print, it is available here .

These shirts are unisex and can be worn by both men and women.

Go Sweden!